AEO / GEO for Columbus businesses
More customers ask an assistant instead of scrolling a results page. We make sure it knows your name.
What changes when people ask instead of search
Ask an AI assistant for a good electrician near Clintonville and it names two or three businesses. There is no page two. The businesses it names are the ones whose facts are clear, consistent and repeated across the web.
AEO (answer engine optimisation) and GEO (generative engine optimisation) are the work of becoming one of those names.
What people ask AI assistants, business by business
Answer engines are a newer layer of online marketing, and the questions people type into them depend on what they are buying.
Law offices
People ask long, worried questions: what to do after a car accident, or whether a dispute needs a lawyer at all. An assistant can only point to a firm whose pages answer that kind of question plainly and state the practice area and where it works, such as the courts of Franklin County. Clear answers give it something to quote; slogans don't.
HVAC companies
Questions here are comparisons: heat pump or furnace, repair or replace. A company that explains costs in honest ranges gives an assistant something concrete to repeat. By our regional estimate the average HVAC job in Columbus runs about $6,700, and a page that sets out what moves a price up or down is far more quotable than one that says "call for a quote".
Pest control
Pest questions are specific: termites, bed bugs, mice in the attic. An assistant asked about bed bugs in Victorian Village can only name a company whose site says it treats bed bugs there. A page per pest, with the treatment and the follow-up explained, makes that link easy.
Restaurants
Diners ask for a kind of food in a place: brunch in German Village, or a quiet dinner near the Scioto Mile. Assistants draw on menus, hours and reviews spread across many sites. A menu in plain text and the same hours everywhere are the unglamorous SEO work that gets a restaurant named.
Four steps
- 1
Ask the engines
What ChatGPT, Gemini and Perplexity say today when asked for your kind of business in Columbus.
- 2
Fix the facts
Your site, profile and listings brought into agreement on what you do and where.
- 3
Answer real questions
Pages built around the questions customers ask, answered in plain text.
- 4
Check monthly
The same questions asked again, and the answers tracked over time.
What you get
- Direct answers on your pages, not buried in marketing copy
- Structured data the engines can read
- Consistent business details everywhere you are listed
- A monthly record of what each assistant says about you
Cost
Quoted after the audit. Most clients add it to local SEO, because the same pages serve both.
What does ChatGPT say about you today?
We check as part of the free audit.
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