Google Ads management in Columbus
Calls this month, while the organic work builds.
What it costs
| Item | Price | Notes |
|---|---|---|
| Management | $2,000 per month + your ad spend | Flat, does not rise with spend |
| Ad spend | Agreed with you after the audit | Paid straight to Google on your card |
First calls usually inside two weeks. You own the account from day one.
Why clicks cost what they do here
Agencies in this market already bid $64.46 a click for their own searches. In your trade the price will be different, and the audit shows you the real number before you spend anything.
A bigger city means more buyers, but also more bidders. So we split campaigns by neighbourhood and service, and stop paying for the ones that don't book.
Paid search for different Columbus trades
Google Ads is the fastest part of digital marketing, but how it pays off depends on the job you sell.
HVAC companies
Demand follows the weather. The first hot week and the first cold snap bring a rush of repair searches, so the budget should rise and fall with them. With an average job of about $6,700 by our regional estimate, a handful of booked repairs or a single replacement goes a long way toward paying for the month.
Plumbers
Emergency searches like "burst pipe" or "no hot water" turn into calls quickly, but they come at all hours. Ads should run when someone can pick up, and the call button matters more than the landing page. Planned work such as water heater swaps belongs in its own campaign with its own budget.
Remodelers
Nobody books a kitchen remodel from one click. These searches are early research, so the ad should lead to a page with real projects and a clear next step, and the sale may take weeks. At about $28,600 a job by our regional estimate, a higher cost per lead still makes sense while the SEO side catches up.
Law offices
Legal keywords are some of the most expensive in any market, because firms compete for cases that are worth a great deal to them. A small firm does better by narrowing: one practice area, a tight map around Franklin County, and negative keywords that screen out searches for free advice or legal jobs.
What is included
- A search campaign built for your services
- Ad groups for the parts of Columbus and the suburbs you serve
- A landing page made for the campaign
- A tracking number, with every call recorded and tagged
- A negative keyword list from the first day
- A weekly report: spend, calls and cost per booked customer
The first month
- 1
Research
Search volume by service and area, who is bidding, and what it costs.
- 2
Build
Campaign, landing page and tracking go live together.
- 3
Launch
Calls usually start within days. A month of data to judge cost per lead.
- 4
Tune
Wasteful searches cut, budget moved to what books.
Google Ads questions
Who owns the account?
You do. We work in it as a manager. If you leave, the campaigns and history stay with you.
What if it doesn't work?
You will know within the first month from the cost per lead. If the numbers don't make sense for your business, we say so.
Find out what your clicks cost in Columbus
The audit pulls real bid prices for your service before you commit.
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