Local Services Ads in Columbus
The spot at the very top of the page, with a badge that tells customers Google has checked you.
How it differs from regular ads
With Local Services Ads you pay when a customer contacts you, not when they click. Google ranks the listings mostly by how fast you answer, how many reviews you have and how close you are.
That suits Columbus trades with a strong review record. In our scan, 2 of 40 plumbers had fewer than ten reviews, so for most of the field reviews are not the gap. Response time is. We set up alerts before we switch it on.
Which businesses get the most from Local Services Ads
These ads sit above the rest of local search, but not every business can run them, and the ones that can use them differently.
Electricians
Electrical work is a natural fit: customers want someone vetted inside their home, and the badge says exactly that. In our scan, 19 of 40 electricians had fewer than ten reviews. Since reviews feed how these ads rank, an electrician who builds a steady review record has room to climb.
Tree services
Removal work often follows a storm, when a homeowner wants someone screened and fast. Leads arrive in waves, so the weekly budget needs watching after bad weather. Job types you don't want can be switched off, which keeps the budget on the work you actually quote.
Pest control
A single call about ants can turn into a recurring treatment plan, which makes a per-lead price easier to justify. Speed matters here: someone with mice in Gahanna will often call more than one company, and the first to answer tends to get the visit.
Law offices
Lawyers can run these ads too, under the Google Screened badge, after checks on licensing and the firm. Leads come in as calls and messages from people describing a problem, so intake needs someone who can sort a real case from a general question quickly. It sits alongside, not instead of, the firm's wider marketing.
Getting approved
- 1
Check eligibility
Your category, licence and insurance checked against Google's list for Ohio.
- 2
Apply
Background checks and documents submitted in the first month.
- 3
Go live
Approval usually takes a few weeks. The budget starts small.
- 4
Climb
Answer quickly, collect reviews and dispute leads that don't fit.
What we handle
- The application and paperwork
- Your profile text and photos
- Weekly budget, adjusted monthly
- Disputes for leads outside your service or area
- Reporting alongside your search ads
Price
Management comes with PPC Management at no extra fee. Google sets the cost per lead by trade and market, and shows it in your account before you spend.
Is your trade eligible?
We check as part of the audit.
Get My Free Audit Send a question
No charge, nothing to sign. We will be in touch.