Facebook Ads in Columbus
Search catches people who already know what they need. Facebook reaches them a step earlier.
Where it fits
Facebook works best for offers people don't search for yet: a seasonal service, a new location, a membership. Target the households in Upper Arlington or Worthington, show them the offer twice, and the ones who visit your site see you again until they're ready.
It works less well for emergencies. Nobody scrolls Facebook with a burst pipe.
Facebook Ads across different kinds of Columbus business
Social ads reach people before they search, so they fill a gap that SEO can't. That suits some businesses far better than others.
Landscapers
Late winter is the moment. An offer for design consultations or a season of maintenance, shown to homeowners in Hilliard and Dublin, can fill the calendar before the spring rush. The average job is about $2,900 by our regional estimate, so recurring maintenance contracts are worth more than one-off cleanups.
Painters
Exterior painting is a job people put off for years. A before-and-after photo of a house on a nearby street is often the nudge. Run the offer ahead of the dry months, then retarget the people who looked but didn't ask for a quote.
Concrete and hardscaping
Patios and driveways are planned projects, talked about for a season before anyone calls. Retargeting keeps your finished work in front of people who visited once. Hardscaping jobs average about $11,500 by our regional estimate, so a patient, longer campaign can still pay for itself.
Restaurants and salons
Here Facebook is everyday online marketing rather than lead generation: a new menu, an open chair on a slow afternoon, a seasonal special. A tight area around Short North or Easton keeps the spend on people who can actually drop in.
What we set up
- Audiences by area, interest and behaviour
- Retargeting for people who visited your site or landing page
- Ad creative written and designed for one clear offer
- Lead forms or a landing page, whichever suits
- A weekly spend and lead report
- New creative every month
How a campaign runs
- 1
The offer
One reason to stop scrolling.
- 2
The audience
Who, where, and who has already visited.
- 3
The test
Two or three ads run against each other.
- 4
The refresh
Winners kept, the rest replaced monthly.
Cost
Management is quoted after the audit. Ad spend goes straight to Meta on your card.
Have an offer worth showing?
Tell us about it and we'll show you who in Columbus it could reach.
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