Website development for Columbus businesses
Your site has two jobs: get found, and get the call. Most do neither well.
What usually goes wrong
In our scan, 61 of the 400 trade listings around Columbus had no website at all. Many of the rest had one page that tried to sell every service at once, and so ranked for none of them.
A site that ranks has a page for each service and each area you serve, written from your real work, and it loads fast on a phone.
What a website has to do, trade by trade
The basics are the same everywhere, but what a visitor needs in the first few seconds depends on the work.
Plumbers
Many visitors have water on the floor. The phone number belongs at the top of every page, one tap from dialing, with the areas you cover right beside it. A typical plumbing job is about $1,000 by our regional estimate, so the site wins on speed and volume rather than long reading.
Roofers
Homeowners want proof before they let anyone on the roof: photos of finished jobs, the materials you install, how storm and insurance work is handled. With a roofing job around $9,500 by our regional estimate, they will read a longer page. In our scan, 4 of 40 roofers had no site at all.
Electricians
Searches split between urgent faults and planned work like panel upgrades or EV chargers. Each deserves its own page, because they are different searches with different buyers. In our scan, 10 of 40 electricians had no website, a gap a well-built site and some steady SEO can fill.
Law offices
Visitors want to know quickly if the firm handles their kind of case and how a first consultation works. Practice-area pages, a clear intake form and plain explanations matter more than design flourishes, and the content has to stay within the advertising rules for lawyers.
What we build
- A structure based on what your customers search for
- A page for each service and each area you serve
- Landing pages for your ad campaigns
- Booking, forms and call tracking connected
- Fast on phones, accessible and secure
- The domain, code and content in your name
How a build goes
- 1
Plan
Pages mapped to real searches in your market.
- 2
Write and design
Copy from your work, design from your brand.
- 3
Build
Fast pages, tracking on every form and number.
- 4
Grow
New pages added as the SEO plan needs them.
Cost
Quoted after the audit, by page count and integrations. Landing pages for ads come with PPC Management.
Does your site help or hurt?
The audit includes a page-by-page look at what's holding it back.
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